中消协批肯德基盲盒诱导过度消费(易导致浪费)

1月12日,中国消费者协会点名批评肯德基,称其推出的“盲盒套餐”诱导消费者不理性超量购买食品套餐,有悖公序良俗和法律精神。

集齐玩偶需购买至少6份套餐

近日,肯德基与盲盒销售商泡泡玛特联合推出“DIMOO联名款盲盒套餐”。

据肯德基介绍,自2022年1月4日起,消费者购买肯德基指定套餐(99元家庭桶)将获得限定款系列手办,该系列包括6个常规款和1个隐藏款。

KFC China collaborated with top domestic blind box toymaker Pop Mart to offer 260,000 dolls with its 99 yuan ($15.60) family-sized chicken bucket from Jan 4.

The doll set features seven models of Dimoo, a popular character created by Pop Mart, with six regular ones and one hidden model, meaning customers have to pay at least 594 yuan to collect a complete set.

图源:中国新闻网

根据销售规则,要想集齐整套玩偶,至少需要购买6份套餐,而其中稀有隐藏款出现概率是1:72。

The association said that to collect the whole set, customers need to buy at least six chicken buckets and the probability of obtaining the hidden model is 1 in 72. Some people have paid 10,494 yuan to buy 106 buckets and others have discarded the food they can’t finish.

盲盒套餐引发高价哄买

为此,有消费者不惜一次性斥资10494元购买106份套餐。在一些二手平台上,套餐的价格“水涨船高”。

中消协批肯德基盲盒诱导过度消费(易导致浪费)

图源:澎湃新闻

还有消费者为“求娃”而购买“代吃”服务,雇人代买代吃套餐而获得盲盒,甚至不排除将吃不完的食物直接丢弃……

据中国新闻网报道,在社交媒体上搜索“代吃”,会出现不少出价寻代吃、出价接代吃的评论。如,“80元接代吃,盲盒不拆寄给你。”

图源:澎湃新闻

Many users have also offered eating services for those who cannot finish the whole bucket, with prices ranging from 79 to 699 yuan.

中消协:“盲盒营销”引起食物浪费

中消协认为,在商品销售中,买赠、积分、打折、红包等花式促销方式层出不穷。只要合理合法,正常的让利促销既使商家提高了销量,也令消费者得到了实惠,本无可厚非。

但肯德基作为一家餐饮企业,其经营的快餐食品属于限期使用的商品,按需购买即时食用是这类商品的特点,通常消费者不会超量购买,以限量款盲盒销售则是以“饥饿营销”手段刺激消费,容易导致消费者为了获得限量款盲盒而冲动消费,并因超量购买造成无谓的食品浪费。

The China Consumers Association has criticized KFC, a leading chicken fast-food chain, for using a limited number of blind box sales to lure customers to over-purchase its food and cause food waste.

KFC’s fast food has an expiry date and should be consumed in time and purchased on demand, the association said.

图源:中国消费者协会

这与2021年4月29日正式实施的《中华人民共和国反食品浪费法》相悖。

该法条明确要求,餐饮服务经营者自觉抵制食品浪费,提示消费者适度消费,必要时采取措施防止消费者浪费;不得诱导、误导消费者超额消费,造成食品浪费。

The Anti-Food Waste Law adopted in April clearly stipulates that food operators should resist food waste, prompt customers to consume moderately and take measures to prevent waste rather than induce or mislead them to purchase excessively.

消费者树立正确的消费观

中消协倡导消费者积极树立正确的消费观,增强节约意识,践行反餐饮浪费,选择简约适度、绿色低碳的生活方式,承担起节约资源、保护环境的社会责任。

同时审慎看待自身消费需求,提高明辨是非的能力,进行科学理性的消费活动,共同抵制盲目消费、冲动消费、超额消费等不良消费行为。

The association also said that customers should consume “scientifically and rationally” and resist undesirable consumption behaviors.

但是目前,泡泡玛特和肯德基均未回应置评请求。肯德基客服人员表示,这些盲盒将继续销售,顾客可以咨询当地门店了解详情。

实习生:陈诺

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